Privacy Policy

Critical Power Battery Solutions (“we,” “us,” or “our”), a division of Advanced Technical Services Inc., is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, share, and protect your personal data when you visit our website at CriticalPowerBatterySolutions.com or interact with our services.

This policy applies to all users globally and complies with applicable privacy laws including the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), Lei Geral de Proteção de Dados (LGPD), and other relevant privacy regulations.

Personal Information You Provide

We collect personal information that you voluntarily provide to us, including:

• Contact Information: Name, email address, phone number, company name, job title
• Billing and Shipping Information: Billing address, shipping address, payment method details
• Communication Data: Information in your messages, inquiries, and support requests
• Account Information: Username, password, and account preferences (if you create an account)
• Order Information: Product specifications, quantities, delivery preferences, and special requirements

Information Collected Automatically

When you visit our website, we automatically collect certain information:

• Technical Data: IP address, browser type and version, operating system, device information
• Usage Data: Pages visited, time spent on pages, click-through rates, download errors
• Location Data: General geographic location based on IP address
• Cookie Data: Information collected through cookies and similar tracking technologies (see our Cookie Policy)

Information from Third Parties

We may receive information about you from:

Business Partners: Authorized distributors, suppliers, and industry partners
Public Sources: Publicly available business directories and professional networks
Analytics Providers: Aggregated data from Google Analytics and similar services

Service Delivery

• Processing and fulfilling product inquiries and orders
• Providing customer support and technical assistance
• Managing your account and preferences
• Communicating about your orders and service updates

Business Operations

• Improving our website functionality and user experience
• Conducting market research and analytics
• Managing our business relationships and partnerships
• Ensuring compliance with export regulations and shipping requirements

Legal and Compliance

• Complying with applicable laws and regulations
• Protecting our rights and preventing fraud
• Responding to legal requests and court orders
• Enforcing our Terms of Service

Marketing and Communications

• Sending promotional materials and product updates (with your consent where required)
• Personalizing your website experience
• Conducting surveys and collecting feedback

For users in the European Economic Area, our legal basis for processing includes:

• Contract Performance: Processing necessary to fulfill our services
• Legitimate Interests: Improving our services, fraud prevention, and business operations
• Legal Compliance: Meeting regulatory and legal obligations
• Consent: Where you have provided explicit consent for specific processing activities

We work with trusted third-party service providers to deliver our services:

Analytics and Website Optimization

• Google Analytics: Website traffic analysis and user behavior insights
• Google Tag Manager: Managing website tracking and analytics tags

Customer Relationship Management

HubSpot: Customer communication, lead management, and marketing automation
Salesforce: Customer relationship management and sales tracking

E-commerce and Payment Processing

• WooCommerce: E-commerce platform for order processing
• Payment Processors: Secure payment processing (we do not store credit card information)

Communication Services

• Email Service Providers: Transactional and marketing email delivery
• Phone and Video Services: Customer support and consultation services

Data Transfer Safeguards

When we transfer personal data internationally, we implement appropriate safeguards including:

• Standard Contractual Clauses (SCCs) approved by the European Commission
• Adequacy decisions for countries with adequate data protection
• Binding Corporate Rules where applicable
• Additional security measures for sensitive data transfers

Depending on your location, you may have the following rights regarding your personal information:

Universal Rights

• Access: Request information about the personal data we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal data (subject to legal obligations)
• Objection: Object to certain types of processing

GDPR Rights (EU/EEA Users)

• Data Portability: Receive your data in a structured, machine-readable format
• Restriction: Request restriction of processing in certain circumstances
• Automated Decision-Making: Protection against solely automated decision-making

CCPA Rights (California Residents)

• Know: Right to know what personal information is collected and how it’s used
• Delete: Right to request deletion of personal information
• Opt-Out: Right to opt-out of the sale of personal information (we do not sell personal information)
• Non-Discrimination: Right not to be discriminated against for exercising privacy rights

LGPD Rights (Brazil Residents)

• Confirmation: Confirmation of the existence of processing
• Access: Access to personal data
• Correction: Correction of incomplete, inaccurate, or outdated data
• Anonymization or Deletion: Anonymization, blocking, or deletion of unnecessary or excessive data

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law.

Retention Periods

Account Information: Retained while your account is active and for 7 years after closure
Transaction Records: Retained for 7 years for accounting and tax purposes
Marketing Communications: Until you unsubscribe or withdraw consent
Website Analytics: Aggregated data retained for 26 months
Legal Compliance: As required by applicable laws and regulations

We implement appropriate technical and organizational measures to protect your personal information:

Technical Safeguards

• SSL/TLS encryption for data transmission
• Secure server infrastructure with regular security updates
• Access controls and authentication systems
• Regular security monitoring and vulnerability assessments

Organizational Measures

• Employee training on data protection and privacy
• Confidentiality agreements with staff and contractors
• Regular review and update of security policies
• Incident response procedures for data breaches

Export and Shipping Compliance

We maintain compliance with international trade regulations and export controls, including:

• Verification of restricted party lists
• Documentation of international shipments
• Compliance with country-specific import/export requirements
• Secure handling of controlled technology information

We use cookies and similar tracking technologies to enhance your website experience. For detailed information about our cookie practices, please see our [Cookie Policy].

Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information promptly.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

• Posting the updated policy on our website
• Sending email notification to registered users
• Displaying a prominent notice on our website

The “Effective Date” at the top of this policy indicates when the latest version became effective.

As a global business, we may transfer your personal information to countries outside your residence country, including the United States. We ensure that such transfers comply with applicable data protection laws through appropriate safeguards.

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

Critical Power Battery Solutions
A division of Advanced Technical Services Inc.
55 W Army Trail Road, Suite 101
Glendale Heights, IL 60108

Email: sales@criticalpowerbatterysolutions.com
Phone: (800) 323-4813
Website: CriticalPowerBatterySolutions.com

For GDPR-related inquiries, you may also contact your local data protection authority.

Critical Power Battery Solutions (division of Advanced Technical Services Inc.)